Ways to work together

1. Quick wins

These are contained, high-impact services with a defined scope and clear deliverables, designed to give you what you need, when you need it.

2. Project-based consultancy

Some projects need more than a quick fix. If you're building strategy from scratch, planning a big campaign or navigating a complex communications moment, this is where we work together over weeks or months to get it right.

  • Strategy and strategic planning – getting clear on what you want to achieve and how to get there

  • Comms strategy and delivery – connecting your mission with the right audience and message, through the right channel mix, at the right time

  • Campaigns – developing campaigns that shift public debate and influence decision-makers

  • Narrative and messaging – creating a shared narrative and messaging architecture

3. Fractional support

Some organisations don't need senior communications capacity on payroll, but they do need senior strategic input on a regular basis. That's how fractional works – I become your trusted partner without the overhead of a full-time hire.

Over time, I get to know your work, your team and your organisational context deeply. That familiarity is part of the value: you're not briefing someone from scratch every time, you have a consistent presence that's genuinely embedded in how you operate.

What that looks like varies: it might be strategic oversight and leadership of your communications function, regular advisory or sustained collaboration on a long-term campaign or initiative. We agree on a structure (typically a set number of days per month) that fits your needs and evolves as your work does.

Not sure where to start? Drop me a line and we'll work it out from there.
Ioana Matei

I build strategic influence through communications. Got a challenge or an idea? Let's talk.

hello@ioanamatei.info
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Based in Romania, working globally.