Ways to work together
1. Quick wins
Not every challenge needs a long engagement. These are contained, high-impact services with a defined scope and clear deliverables, designed to give you what you need, when you need it.




2. Project-based consultancy
Some projects need more than a quick fix. If you're building strategy from scratch, planning a big campaign or navigating a complex communications moment, this is where we work together over weeks or months to get it right.
My work sits at the intersection of strategy, communications, campaigning and digital, and typically includes:
Comms strategy and delivery – connecting your mission with the right audience and message, through the right channel mix, at the right time
Designing campaigns that shift public debate and influence decision-makers
Translating research and evidence into compelling public narratives
Aligning teams and stakeholders around a shared strategic direction


3. Fractional support
Some organisations don't need senior communications capacity on payroll, but they do need senior strategic input on a regular basis. That's how fractional works – I become your trusted partner without the overhead of a full-time hire.
Over time, I get to know your work, your team and your organisational context deeply. That familiarity is part of the value: you're not briefing someone from scratch every time, you have a consistent presence that's genuinely embedded in how you operate.
What that looks like varies: it might be strategic oversight and leadership of your communications function, regular advisory or sustained collaboration on a long-term campaign or initiative. We agree on a structure (typically a set number of days per month) that fits your needs and evolves as your work does.
Not sure where to start? Drop me a line and we'll work it out from there.
Ioana Matei
I build communication strategies for good. Got a challenge or an idea? Let's talk!
Contacts
hello@ioanamatei.info
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