Ways to work together
1. Quick wins
These are contained, high-impact services with a defined scope and clear deliverables, designed to give you what you need, when you need it.




2. Project-based consultancy
Some projects need more than a quick fix. If you're building strategy from scratch, planning a big campaign or navigating a complex communications moment, this is where we work together over weeks or months to get it right.
Strategy and strategic planning – getting clear on what you want to achieve and how to get there
Comms strategy and delivery – connecting your mission with the right audience and message, through the right channel mix, at the right time
Campaigns – developing campaigns that shift public debate and influence decision-makers
Narrative and messaging – creating a shared narrative and messaging architecture


3. Fractional support
Some organisations don't need senior communications capacity on payroll, but they do need senior strategic input on a regular basis. That's how fractional works – I become your trusted partner without the overhead of a full-time hire.
Over time, I get to know your work, your team and your organisational context deeply. That familiarity is part of the value: you're not briefing someone from scratch every time, you have a consistent presence that's genuinely embedded in how you operate.
What that looks like varies: it might be strategic oversight and leadership of your communications function, regular advisory or sustained collaboration on a long-term campaign or initiative. We agree on a structure (typically a set number of days per month) that fits your needs and evolves as your work does.
Not sure where to start? Drop me a line and we'll work it out from there.
Ioana Matei
I build strategic influence through communications. Got a challenge or an idea? Let's talk.
hello@ioanamatei.info
LinkedIn
Based in Romania, working globally.