I led the development of the 2030 campaign strategy for the Med Sea Alliance. The work focused on aligning a diverse set of organisations around shared priorities, translating ambition into clear, measurable objectives and building the systems needed for coordinated action. The result is a strategy that moves the Alliance from broad alignment to collective impact.

Campaigning against the world’s largest meat company driving Amazon deforestation

I led digital campaign strategy for a coalition of NGOs targeting a global meat giant linked to Amazon deforestation. The campaign focused on increasing reputational risk and creating public pressure among key decision-makers. This contributed to stronger deforestation policies and increased global scrutiny of the company.

I worked on translating IPCC climate science into accessible, public-facing narratives for global audiences, including decision-makers. The work focused on turning complex evidence into clear, relevant stories that resonate beyond expert circles and support broader understanding and engagement. This contributed to making climate science more visible and actionable across diverse contexts.

Turning my home village into a gastronomic destination through strategic storytelling

In 2022, I restored my grandparents’ house in the village where I grew up and opened La Grisha, a family gastropub. What started as a personal project became a driver of local tourism and rural development, attracting thousands of visitors each year. Alongside running the business, I led the communication and positioning strategy, applying the same principles I use in my consulting work.